Why is this true? Because our clients did the following things:

1. They worked with donors who wanted to relate to them. Did you know that 2 out of 3 donors who give to a non-profit do not want to have a deeper relationship with the organization? So, if donors are not qualified, then the front-line fundraiser is wasting two-thirds of his or her time, which means revenue goes down.
   
   
2. They identified and served the passions and interests of each donor. This is key to donor relationships and donor value retention.
   
   
3. They had a personalized communication and involvement plan for each donor. This means that communication preferences were honored, and the donor received what THEY wanted.
   
   
4. They presented donor offers that matched their donors’ passions and interests. This means that donors were asked to support the things that really mattered to them.
   
   
5. An accountability system was in place that assured that front-line fundraisers were diligent, timely, and precise about executing the individual plans for each donor. This is a critical piece of the strategy / execution mix. Without accountability, even the best-made plans are of no use.

There are a few other variables to consider for each donor, but the growth these clients experienced was a direct result of paying attention to these five areas.

So, you want to finish this calendar year strong. Wanting to is the easy part. Doing it is a bit harder. But it can be done by following the five points I have outlined above. And if you need help doing it, we can help you. Just ask us.